FinancialNirvana.com

MediaDailyNews: eBay Inc. (Nasdaq: EBAY) was picked to test an online trading system to buy and sell TV ads. According to Ray Warren, president of Carat Media Group Americas, eBay was chosen “based on their scale and their expertise and their brand name, which comes with some credibility in doing this kind of thing. Obviously, we wanted to make sure we get it right.” eBay first pitched the concept to the Association of National Advertisers’ Television Advertising Committee in January, and presented the idea again in a more public form earlier this week during the ANA’s Financial Management Committee meeting in Naples, FL. The task force has floated a $50 million budget for the test phase.

Although, this is only a test phase, this can be huge for eBay if it eventually works out and goes live. I have heard of some websites that have auctioned off their ad space using eBay. Maybe eBay can also expand this to other form of Media including Internet advertising and Radio advertising. Things are looking up for eBay even though the stock traded to its 52-week low of $30.90 today.

Here’s my previous article on eBay in which I noted 8 things I like about eBay. You can make this number 9. The article was also mentioned by TheStreet.com.

Full Disclosure: I own eBay shares

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